Are these genres ill-suited to sustain other modes of visitor engagement?

The primary genre of this venue is visual in the form physical signage in the form of street signs, building signs and historical markers. While the street signs and building signs work well for guiding a visitor to their location, they do not do much to educate and/or inform the visitor to the history of the building. Historical markers can do that, but as small, sporadic and hard to see, especially if destination orientated.

What other modes of engagement would be desirable for the venue?

Augmented reality can make use of all three of the genres by adding another layer of information, being it picture, text or video. It would allow for even destination-based visitors to access historical knowledge while on the move.




The plaques don’t call attention to themselves, not attracting new audiences to the venue. The current audience is sustained by the newsletter – physical or electronic – but the actual buildings themselves don’t draw people to their historical significance in the formation of Denver.

The website available is disorganized. It’s decent, but doesn’t highlight their social media or their access to a plethora of information. The link to the story trek, one of the greater influences in their goal of spreading history, isn’t easy to do find and the separate link itself is not visually appealing or engaging. The signage for the trek is scattered as well, hard to figure out it’s purpose in a greater scheme.



Audience Engagement

Each of the genres currently present in the physical location are signage for navigation and posters/sandwich boards serving as advertisement for restaurants/boutiques and in some cases events. These are designed to facilitate navigation, whether for consumers to find their way around the area, or find their way into businesses. There are also plaques on some of the buildings that are designed to inform people of the history of the buildings. But not only are these plaques hard to find but they are also not affiliated with historic Denver. They’re designed to facilitate knowledge but are ineffective.




As we said in our presentation, there was very limited well… everything. It seemed as if the Lodo History book she had focused solely on the architecture and design of early Denver. There are plaques and other small signs that explain and point out historic landmarks, but none seem to be very noticeable. The book featured pictures of the original building or landmark, then it had about 500-1000 words worth of an explanation. The excerpts explained classic design and its significance. There was no audio, or video. They really don’t even have Social Media that’s accessible.



Primary Genres

The primary genres/forms of media occupying the venue are limited to plaques on the sides of some historic buildings and mainly advertisements on the sides of posts. In addition, “Historic Denver” can be found at the top of some of the street signs.