LoDo History Full Proposal

After touring the Lower Downtown area with Historic Denver’s Sophie Bieluczyk, we have narrowed down two opportunities to improve their venue with augmented reality. The first is a proposed guided walking tour of LoDo Historic Denver is planning on for the summer months. The second is an unguided walking tour that tailors to the visitor or new citizen of the Denver Metro area.

In our discussion, both opportunities will use many of the same concepts, such as visual timelines and historic text, but the content will be as different as the audience. The guided tour will be based on Historic Denver’s previously published guidebook and will focus on the dates and historic information they consider to be important about each location, while the unguided tour will be more freeform, allowing for increased information, visuals and tools.

Guided Tours

  • For an audience that is visiting the city and is on an official tour with a guide. These concepts will complement that experience, rather than be stand-alone apps.

Concept 1 Visual Timeline

  • This timeline will be more image based, emphasizing change over the past decades. A tour guide will highlight important milestones of the area or building while the visuals add to the historic value.

Concept 2 Image with Text and Link

  • This concept would focus on sites that haven’t changed as much, therefore, wouldn’t benefit from a timeline-based sequence of change. The guide on the tour will go over main points for these sites and point out their importance while the app adds “fun facts” here and there to add to the experience.

Concept 3 Audio and Video

  • If and when we discover some audio and video clips we wish to incorporate, these will be featured in this style of app. Again, complementing the experience of the tour, these clips will add speeches or music from the era. For these types of media, we will pull from YouTube, SoundCloud and the Denver Public Library.

Unguided Tours

  • For the audience that visits the city without any fixed tours or for those who already live here that don’t know the history of the area they live.

Concept 1 Visual Timeline

  • This timeline for the unguided tour would be more image based, less information based. Some tidbits of interesting facts would pop up, but not an entire textbook of history. It functions more as a slideshow, a quick look into the past for casual observers on the street.

Concept 2 Picture links to text/video/audio

  • These images will pop up with a caption and a link to more information. Depending on the amount of and relevance of the topic, a different link or several links could be connected to each picture such as: audio recordings of music, video documentary, text with dates and important events.

Concept 3 Scavenger Hunt

  • This template is more of a game-based app. Each image or building you find gives you a badge and a collection that ultimately leads to a badge for collecting all the buildings in LoDo. This is more game based, not as much room for teaching and giving all the information we have to give since it’s more light-hearted. You can link to Twitter and Facebook with this game and maybe “compete” with friends to collect all the buildings.

In conclusion, our group wants to ultimately enhance a LoDo visitor’s experience. Our biggest challenge in the guided tour, is finding the best pictures to use for each local that matches with their text. Within the unguided tour, the biggest hurdle is making sure the app is fun enough that word spreads.

There is little to no marketing/promotion available from Historic Denver to let people outside their tours know the app exists. So, it’ll be paramount that the app itself helps in that job. We’ll do this be enhancing the visitor experience through engaging texts, rare archived visuals and interactive components.   We’ll rely on people’s tacit knowledge that LoDo is a historic district and using GPS push technology draw them to explicit knowledge of the buildings and events that made it a part of history.

There is nothing like this current at play in LoDo, so we have a wide-open field to create in. It should be an exciting project.

For a visual representation of the different concepts, click here > LoDo Proposal

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